Welcome!

Fun in the Water

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Who We Are

Our Story

Welcome to Lures and Fishes, LLC, where we know that the fun begins once you’re in the water! We opened in 2000 and have been serving the San Francisco community since then. Whether you’re a beginner, or you’re looking for the perfect place to hone your skills, our Fishing Center provides lessons, rentals and a community of people who share your passion.

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Our Services

Let’s Get Together

Private Lesson

Booking your next Private Lesson is easy with Lures and Fishes, LLC. Simply browse through our options and pick whatever suits you best. Don’t forget to book ahead, and make sure to follow all safety guidelines during your visit.

Equipment Rental

At Lures and Fishes, LLC we provide several options depending on your needs and on your level of experience. Make sure to book your Equipment Rental ahead of time to secure your spot.

Private Deep Sea Lesson

There’s no other Fishing Center like us. Count on multiple options when booking any of our services. You’re advised to book your Private Deep Sea Lesson ahead of time in order to take advantage of all we have to offer.